Skyworth Photovoltaic President Ma Long: From Energy to Power, Full-Scenario Solutions Break Industry Pain Points

On August 18, Skyworth Photovoltaic held an event at the Shenzhen Science and Technology Museum “Xihuan” Ecological-Level Platform Launch Conference At the conference, Skyworth Photovoltaic President Ma Long delivered a keynote speech titled "From Energy to Power." He pointed out that the current surge in energy demand has led to the depletion of some energy sources, and new energy sources are unstable, with nearly 10% wind and solar power being abandoned. The industry faces issues such as decentralization, management difficulties, and operational challenges. He emphasized that the key to solving these problems lies in mastering "energy management" capabilities, which essentially means shifting focus from the source to utilization, achieving efficient allocation and value extraction through four major paths: stability, intelligence, connectivity, and carbon.

 

Ma Long stated that in the next five years, Skyworth Photovoltaic will transition from "energy services" towards " energy management" to provide intelligent energy management services and build "shared, win-win, and symbiotic" Xihuan ecology. This platform integrates resources across the entire industry chain and will connect more partners to promote new energy development.

 

 

 

 

 

Below is the full transcript of President Ma's speech

[Text Transcript]

 

Our daily lives are inseparable from energy, which comes from energy sources. Energy sources are divided into renewable and non-renewable. With social and economic development, human demand for energy has surged sharply, leading to the depletion of some energy sources.

 

To achieve sustainable development, in recent years, we have focused on the development and construction of new energy. However, due to the instability of new energy, we have faced many difficulties and challenges, so only by mastering the management capability of "energy" can we promote a deep transformation of the energy structure and achieve carbon neutrality goals.

 

Today, I will share with you how Skyworth Photovoltaic aligns with national development needs, solves industry pain points, and excels in energy and power management.

 

During the 14th Five-Year Plan period, with strong national policy support, new energy installations have grown rapidly, with cumulative wind and solar new energy installations increasing from 530GW at the start of the 14th Five-Year Plan to 1400GW.

 

In the past five years, the new energy industry has experienced an unprecedented installation boom. Each power station operates for 25 years or even more than 30 years, so power station quality has always been a major concern.

 

The industry has issues such as poor material selection, lack of business norms, and no construction standards. How to solve problems like distributed photovoltaic decentralization, management difficulties, and operational challenges has always been a pain point.

 

 

Building power stations with quality

Skyworth Photovoltaic is committed to becoming the most trusted photovoltaic technology company by users.

 

We achieve efficient delivery, quality assurance, and asset custody of power stations from five aspects: full scenarios, full materials, full processes, full lifecycle, and full channels. In scenario development, Skyworth Photovoltaic focuses on integrating energy with buildings and scenarios, developing various customized products such as small sun buildings, sunshine courts, rainbow corridors, and fishery-photovoltaic complementary systems, leading the industry in product innovation. Among them, Skyworth pioneered the small sun building product, promoting residential photovoltaics from single power generation to BIPV transformation, achieving a single product share of over 80%. The sunshine court product perfectly combines energy with sports scenarios, allowing indoor sports venues in rural areas and increasing rural income. Skyworth Photovoltaic customizes designs for each household, perfectly integrating energy with buildings and blending with rural landscape construction.

 

To support Guangdong Province's "Hundreds, Thousands, and Tens of Thousands Project," we participated in the "Photovoltaic + Building" rural housing design competition hosted by the Guangdong Provincial Department of Housing and Urban-Rural Development,

 

Skyworth Photovoltaic customized design solutions based on the architectural styles of Cantonese, Hakka, and Chaoshan, winning 19 awards. In material selection, Skyworth Photovoltaic has established 318 standards exceeding industry norms. Core components are supervised on-site by TÜV Rheinland and North Germany. Skyworth is the only brand in the industry to supply all materials, controlling quality down to every screw. 。

 

In engineering processes, through full-process digital visualization management, we achieve paperless control from business information, exploration design, engineering processes, grid connection, power generation to operation and maintenance, with detailed traceability of every process detail.

 

In asset operation, Skyworth Photovoltaic has a full lifecycle management system for power stations, four-layer acceptance standards, intelligent AI monitoring to promptly detect power station issues, a nationwide extensive operation and maintenance network enabling minute-level work order follow-up, and smart equipment applications such as drone cleaning. From power generation to timely electricity fee collection, we realize full-process systematic management. We have also obtained national patent technology for identifying and diagnosing inefficient power stations, using big data models and AI algorithms to accurately identify abnormal causes in subhealthy power stations and promptly rectify them.

 

In the past five years, we have established three brands (Skyworth Photovoltaic, Qiming Photovoltaic, Nengliang Station). Based on partner resource endowments, we launched an entrepreneur investment and operation model, with over 5,000 offline agents and over ten million followers on the online factory direct channel. Through

 

the business model of photovoltaic + inclusive + digital technology, and the product philosophy of user first and quality priority, we have become a leading brand in distributed photovoltaics, with a cumulative construction scale exceeding hundreds of billions, creating substantial returns for users and contributing considerable taxes and profits to society. Industry enters a new cycle

 

 

Technology breaks through new energy consumption difficulties, Skyworth Photovoltaic's intelligent solution

While new energy installations rise, the national wind and solar abandonment rate is increasing monthly, nearing 10%. In 2024, new energy power generation accounts for only 18.2%, total social electricity consumption grows by 6.8%, with new electricity demand exceeding 600 billion kWh, but new energy installations cannot meet the growth in electricity consumption. On one side is power shortage, on the other side is unused power generation. How should we solve this?

 

To address industry development pain points, we shift from "energy services" to "energy management," deepening resource utilization understanding and upgrading management concepts. The core is shifting focus from "input sources" to "utilization essence," enhancing systemic thinking and refined operations to provide customers with intelligent energy management services.

 

Skyworth Photovoltaic's energy management implementation path can be summarized in four directions: stability, intelligence, connectivity, and carbon. 创维光伏能量管理的落地路径可以总结为四个方向，稳、智、通、碳。

 

 

Stable Supply: Practicing the Principle of "Stability" in All-Scenario Applications
 

 

Stability refers to stable output on the power supply side, including two aspects: one is multi-energy complementarity, and the other is energy storage configuration.

 

Power sources are classified by characteristics into non-adjustable power sources, adjustable power sources, and auxiliary power sources. Common forms of multi-energy complementarity include integrated wind, solar, hydro, and storage; integrated wind, solar, thermal, and storage; integrated wind, solar, and storage, etc. Energy storage is the best partner for multi-energy complementarity, serving as the hub for stability and balance. It can solve intermittency issues, achieve smooth output, provide support services, and improve green power consumption rates.

 

Skyworth's energy storage products include residential, commercial and industrial, and mobile portable storage, covering all-scenario application needs. For example, in smart zero-carbon villages, for power generation side energy storage scenarios, we have a village-level smart energy solution — Green Energy E-Station. By configuring energy storage, it reduces the impact of new energy on the grid, increases new energy installed capacity, and boosts rural revitalization income.

 

 

Intelligent Control Overall: Smart Energy Management System Drives "Intelligent" Upgrades
 

 

In terms of intelligent control overall, Skyworth has developed a smart energy management system that uses IoT, AI monitoring, and other technologies to link the physical carriers, information exchange, and collaborative optimization of the elements "source," "load," and "storage," achieving intelligent energy management and application.

 

In energy dispatch, we apply a "cloud-edge-end" collaborative strategy control, aggregating distributed power sources, energy storage systems, controllable loads, charging piles, etc., combined with power generation forecasts, load forecasts, electricity price fluctuations, and grid dispatch instructions to adjust microgrid control strategies, ensuring stable and efficient operation of the distribution network. Additionally, we customize various BIPV products such as Rainbow Corridor, Green Travel Station, and Photovoltaic Trees.

 

Another application scenario of smart energy management is the green power direct connection project, which aims to achieve point-to-point physical traceability of green energy and meet the green power demand of export products. Skyworth launched a factory-level energy management solution — the "Green Power Direct Connection" application case is the Skyworth Shenzhen Smart Industrial Park project, with an annual electricity consumption of 160 million kWh and configured with 200MW of new energy to meet green power demand.

 

 

Seamless Full Chain: Virtual Power Plant + Power Trading = "Smooth" Chain Link
 

 

In terms of seamless full chain, Skyworth Photovoltaics builds virtual power plants to enable energy flow. So what are the advantages of virtual power plants?

 

On the power supply side, we operate and manage millions of residential power stations, generating over 10 billion kWh annually. In load development, Skyworth has 20,000 photovoltaic and home appliance channels covering the national electricity sales network. Meanwhile, Skyworth has formed a professional service team to provide virtual power plant + power trading services, offering electricity sales services to power station owners and aggregation power sources to electricity sales companies.

 

The essence of a virtual power plant is to ensure every kilowatt-hour of electricity is used where it is most needed, allowing every user to benefit from energy interaction. It not only helps stabilize the grid but also makes our electricity usage more economical and low-carbon. Perhaps in a few years, when we talk about "electricity use," we will no longer only care about "how much the electricity bill is," but rather "how much money my home appliances earned me today" — this is the change virtual power plants bring to our lives.

 

 

Carbon Leadership for the Future: Energy and Carbon Management Deepening the "Carbon" Strategy
 

 

Regarding carbon leadership for the future, energy and carbon management has become a strategic asset for enterprises. National policies clearly require a proportion of green power consumption, the EU CBAM carbon tariff has been officially legislated, and carbon management has become an inevitable choice for enterprises. Skyworth Photovoltaics' energy and carbon management solutions include green certificates, carbon inclusiveness, carbon assets, carbon finance, and carbon consulting. The green certificate business uses AI technology to improve efficiency and forms fixed trading cooperation with high energy-consuming enterprises.

 

Facing a more complex new power era, Skyworth proposes smart energy management solutions from energy to energy flow, launching two major business areas: energy services and energy management, to meet the demand for more economical, stable, and low-carbon energy.

 

 

 

 

Gathering Multiple Energies

Skyworth Photovoltaics collaborates with partners to build a thriving new energy ecosystem

 

Relying on the group's digital technology, manufacturing capabilities, technical expertise, product channels, and user resources, Skyworth Photovoltaics has created an open cooperation platform for the new energy industry — Xihuan, aiming to build a sunny, open, cooperative, and win-win new ecosystem, providing all-scenario solution services for all industry-related partners.

 

In the future, the Xihuan ecosystem will continue to connect more partners and gather more energy to contribute to the vigorous development of the new energy industry.

 

If you are an energy investor, the Xihuan ecosystem can provide customized services:

Multiple Businesses: Residential, commercial and industrial, ground-mounted, wind power, operation and maintenance services, energy and carbon management.

Multiple Modes: Financial leasing, operational leasing.

Multiple Business Formats: New energy, vehicles, mechanical equipment, etc.

 

To provide excellent offline services for new energy products, Skyworth Photovoltaics has established 200 Nengliang service centers nationwide. While providing new energy product services, it can also undertake product leasing services for other business formats, such as car leasing and mechanical equipment leasing, providing diversified product leasing business operations and services for financial leasing institutions.

 

If you are an upstream supplier, the Xihuan ecosystem can provide:

Product Application: Based on global business layout, providing continuous and large-scale product procurement cooperation.

Joint R&D: Based on market demand, jointly carry out new technology and new product research, development, and iterative upgrade cooperation.

Business Collaboration: System support (site construction system, operation and maintenance system, zero-carbon OS system, electricity sales system) and channel support (three major brands, 5,000 offline channels, factory direct online channels).

 

Main Value of Factory Direct Online Channels

 

First: Agricultural products entering cities, leveraging 400 million user traffic to help sell rural revitalization products, with Skyworth not taking any profit.

Second: Industrial products going to rural areas, adhering to user-first principles, reducing channel costs, and providing a green channel for industrial products directly to consumers.

Third: Solving supply chain pain points in the new energy industry, enabling online procurement and supply of all brands and all materials. Providing channel empowerment for upstream photovoltaic partners.