Leading micro-inverter manufacturer enters the energy storage market, building “all‑scenario smart energy solutions.”

Over the past few years, the dominant narrative in the photovoltaic industry has shifted from “competing on installed capacity” to “…”. Discussing Efficiency, Exploring Intelligence, and Examining Systems ”。

At this pivotal juncture, the leading micro-inverter company, Homay Co., Ltd., has completed a low-key yet thorough self-upgrade— From focusing on “manufacturing micro-inverters” to developing “all‑scenario smart energy solutions” 。

It is no longer merely a hardware manufacturer; instead, it is building an energy ecosystem that combines technological depth with real-world relevance. This evolution signifies not only a broader product portfolio but also a comprehensive overhaul of the company’s underlying business logic, R&D strategy, and brand perception.

I. Technology as the Foundation: Refining Certainty Through Continuous Evolution

As one of the earliest domestic companies to specialize in microinverters, Homay has grown alongside the rise of distributed photovoltaic systems.

Its origins lie in a micro-inverter module no larger than the palm of your hand; today, the company has expanded its operations into energy storage and smart energy management, establishing a portfolio that spans “ Generation–Storage–Management–Usage the capability for systematic integration. This evolution is not merely the sum of individual products, but rather an extension of the R&D logic—ensuring that every technological milestone can be seamlessly incorporated into a closed-loop system.

In 2023, Homay’s R&D expenditure reached 2.48 hundred million yuan , year-on-year More than doubled , in 2024, R&D investment reached 266 million yuan , continuing to maintain growth; in the first half of 2025, R&D expenditures continued to rise, accounting for 16.5% In a year when most companies are cutting costs, Homay has chosen to double down on R&D against the trend. This steadfast commitment serves as the fundamental underpinning that enables it to maintain stability amid industry volatility.

The most direct results of technological investment continue to be reflected primarily in the ongoing breakthroughs of micro-inverters. In areas such as power conversion, thermal management, and communication algorithms, Homay has consistently refined and iterated its solutions, ensuring that system energy generation achieves an average… under diverse climatic conditions. Increase of up to 3% or more 。

Micro-inverters are the technological cornerstone of Homay, while energy storage is emerging as its new growth engine. Unlike some companies that focus on isolated breakthroughs, Homay’s energy storage product portfolio follows a clear hierarchical structure. In the large‑scale energy storage segment, its system solutions can support peak‑shaving, frequency regulation, and grid‑side applications at the hundreds of megawatt level. For commercial and industrial settings, Homay offers turnkey system solutions that deliver high efficiency and flexible deployment, capable of adapting to diverse load profiles and time‑of‑use pricing strategies. Meanwhile, in the residential energy storage market, Homay is… Advantages of Micro-Inverter Technology and Micro-Storage Systems Combine and launch Household-level integrated solar-plus-storage system The solution enables end-to-end management of power generation, energy storage, and energy consumption through a cloud-based intelligent platform.

This top-down product architecture has established a comprehensive, tiered ecosystem for Homay’s technologies. Its innovations no longer remain confined to the laboratory or prototype stage; instead, they are rigorously validated and refined through real-world deployment across diverse scales and application scenarios.

As “large‑scale storage” stabilizes the grid, industrial and commercial storage optimizes energy efficiency, and residential storage reaches millions of households, Homay’s system technology transcends a mere extension of manufacturing capabilities—it evolves into a full‑fledged energy‑service offering.

II. Project Implementation: Earning Trust Through Real Capacity and Proven Performance

Ultimately, a company’s growth is put to the test in its projects. Hemai’s evolution is taking concrete form, one real-world application at a time.

In Tianchang, Anhui, Homay supplied HINV320HX string inverters for the 39.2 MWp commercial and industrial photovoltaic project of Qianghong Industrial (Tianchang) Co., Ltd. Following successful grid connection and power generation, the system is expected to generate over 42 million kWh annually. The equipment is… It maintains a stable operating rate of 99.98% even under prolonged high-temperature conditions. 。

In the 41.536 MW/41.536 MWh fishery‑solar‑storage project in Shantou, Guangdong, Homay supplied its HPCS1375 energy storage converter and HIM integrated unit. The system underwent a 168‑hour continuous full‑load operation test. The charge–discharge efficiency remains above 90%. This project not only supports peak‑shaving for the fisheries park’s electricity demand but also participates in grid frequency regulation. Becoming a local demonstration model for “integrated fishery–photovoltaic–storage” systems. 。

Meanwhile, overseas, Homay’s technologies have taken root and delivered tangible results in a safe and efficient manner. Projects such as the 20 MWh energy storage plant in Latvia, the rooftop photovoltaic system in Johannesburg, South Africa, and commercial‑industrial distributed systems in northern Vietnam all rely on Homay’s microinverters or energy storage products. Operating across diverse latitudes and grid conditions—each demanding higher levels of system stability—these deployments have provided robust validation for Homay’s solutions.

The value of these projects lies not only in their installed capacity or energy‑efficiency metrics, but also in the fact that they collectively form a “real‑time feedback network”: operational data from diverse settings are fed back to the R&D team, serving as the foundation for the next round of technological optimization.

This closed-loop of “R&D—implementation—iterative refinement” is becoming one of Hemai’s most distinctive competitive advantages.

III. Business Expansion: From Manufacturer to System Solutions Provider

If project implementation is Hema’s muscle, then business expansion is its backbone. The company is systematically transitioning from an equipment manufacturer to a provider of integrated system solutions.

In 2023, Homay achieved operating revenue of RMB 2.026 billion, up 31.86% year on year. , with the energy storage business delivering particularly strong results, Growth rate exceeds 350% . Entering 2024, the energy storage business’s share of total revenue has further Increased to 15.6% , continuing to play its pivotal role as a new growth driver for the company’s performance. In 2025, the share of the energy storage business will continue to increase significantly. The shift in the company’s financial structure also signals a transformation in its growth model: whereas it once relied on a single micro-inverter product, it now depends on multi‑dimensional system‑level solutions.

In the Chinese market, energy storage has entered a growth phase. Policies are encouraging its deployment in industrial and commercial settings. “Integrated Solar and Storage” Meanwhile, user‑side energy storage capacity has nearly doubled year over year. Homay’s products are perfectly aligned with this trend: ranging from large containerized systems and integrated commercial‑industrial solutions to residential micro‑storage systems, the company has established a comprehensive product portfolio that spans all capacity segments.

Meanwhile, in Europe and North America, as the penetration rate of residential energy storage continues to rise, Industrial and commercial solar-plus-storage systems have become a new essential need. , Homay’s system solutions have gradually shifted from a “supporting role” to “Mainstream option” Mexico’s manufacturing base has also become a key hub connecting the North and South American markets.

This expansion is not simply about pursuing scale; rather, it involves carving out distinct market positions: in Europe, it focuses on high‑value‑added system integration solutions; in China, it emphasizes large‑scale deployment and closed‑loop service offerings; and in Southeast Asia, it wins market share through cost‑effectiveness and ease of maintenance.

While Hema is aggressively expanding its global footprint, it places even greater emphasis on “local adaptation” in each region. As a company executive put it: “Energy is regional, but technology must be universal. Our goal isn’t to ‘sell equipment’—it’s to ensure our systems can operate seamlessly across diverse locations.”

Today, Homay’s revenue structure has shifted from a “hardware‑centric” approach to a “system‑oriented” one, and from “product exports” to “solution‑driven global expansion.” This transformation provides the company with stronger resilience against industry price volatility and enhances its ability to sustain long-term profitability.

IV. Global Expansion: From “Product Export” to “Solution Internationalization”

As China’s photovoltaic manufacturing goes global, true competition has long since moved beyond price alone. Hema’s international expansion is also shifting from “exporting products” to “deploying integrated systems.”

In 2024, global cumulative photovoltaic capacity surpassed 2.2 TW, with China accounting for more than half of this total. Amid such a massive growth market, overseas demand is increasingly diversifying: Europe prioritizes high‑efficiency, smart residential systems, while Southeast Asia and Latin America place greater emphasis on operational reliability and delivery timelines. Rather than rushing to expand, Homay has spent nearly three years building a localized service network spanning Europe, the Americas, and the Asia‑Pacific region—establishing a technical and after‑sales center in Germany, setting up a regional manufacturing facility in Mexico, and developing distribution and collaboration networks in Vietnam and Thailand.

This “slow-growth” strategy has enabled the company to maintain rare stability amid fierce international competition. Today, Homay’s global operations have evolved from one-way exports to a “service‑oriented overseas expansion” centered on system integration and energy solutions. Customers are no longer purchasing just an inverter or a storage device; they are acquiring a complete, sustainably operated solar‑storage system along with comprehensive services. 。

Taking the European market as an example, as residential energy storage adoption rises and electricity prices become increasingly volatile, Homay’s distributed solar-plus-storage solutions have already entered mass production and been delivered in multiple countries. The systems feature module-level monitoring, flexible scalability, and remote management capabilities, enabling sustained high returns across diverse policy frameworks and pricing regimes.

Meanwhile, in emerging markets such as South Africa, the Philippines, and Mexico, Homay’s commercial‑industrial systems are becoming the energy infrastructure for medium‑sized industrial parks and factory sites, helping enterprises capitalize on peak‑valley arbitrage and achieve energy self‑sufficiency.

Underpinning all of this is the accumulation of technological standards and supply-chain resilience. By leveraging a unified system platform and a modular product architecture, Homay enables rapid deployment and flexible customization across diverse markets; meanwhile, its distributed manufacturing network and localized spare-parts ecosystem ensure that products can be supported with a response time of within 48 hours worldwide.

This means that its globalization no longer hinges on a single market, but is instead grounded in the reuse of capabilities and the export of systems—a logic of expansion that is both more resilient to risks and more sustainable.

At a time when the global energy landscape is undergoing rapid restructuring, systemic capabilities are emerging as the new threshold for competitive advantage. The IEA projects that by 2026, more than 80% of all new renewable capacity worldwide will come from solar and wind power. For companies, this represents both a market opportunity and a contest of integrated, system‑level expertise. Hema has chosen a path that brings technology firmly into practical application, leveraging systematic project delivery and accumulated service experience to embed its brand deep within the foundational logic of the global energy transition.

V. Brand Identity Upgrade: From a Leading Player in Micro-Inverters to a Provider of All-Scenario Smart Energy Solutions

Every energy company of every era is grappling with the same question: in the wake of technological advancement, what role should enterprises play? Hema’s answer is evolving from that of an “equipment manufacturer” to a “smart energy solutions provider.” This transformation is not merely a change of slogans; it represents an upgrade in both corporate mindset and organizational structure. From R&D strategies to market positioning, from product architecture to service systems, Homay is steadily shedding its role as a “single‑point manufacturer” and stepping into the mantle of a “system integrator.”

In the past, it was renowned for its microinverters and served as a key driver behind the widespread adoption of distributed photovoltaic systems. During that phase, Homay focused on delivering exceptional performance and hardware reliability—ensuring that each device could generate power safely and efficiently across a wide range of challenging environments. As the photovoltaic industry shifted its emphasis from “module-level efficiency” to “system‑level synergy,” Homay’s strategic priorities evolved in tandem: it began integrating its expertise in microinverter technology into energy storage systems, energy management solutions, and intelligent monitoring platforms, gradually building a comprehensive, end‑to‑end energy ecosystem that spans power generation, storage, grid dispatch, and service.

Today, Homay not only offers module-level power generation equipment but also provides end-to-end solutions across various tiers of the energy system. Whether it’s megawatt‑scale ground‑mounted solar farms, commercial and industrial PV‑storage systems in urban parks, or residential distributed energy storage applications, all can achieve seamless interconnectivity under a unified control logic and monitoring platform. This leap in capability has transformed the company’s role from “selling products” to “providing solutions,” while also enriching its brand identity—evolving from a “leading micro‑inverter manufacturer” to a “smart energy partner.” This upgrade in positioning is further reflected in a fundamental reshaping of the company’s relationship with the market.

In the past, Homay primarily engaged with distributors and installers; today, it increasingly targets system integrators, energy service providers, and even end users. Customers are no longer purchasing standalone hardware; they are acquiring a complete energy system designed for long-term, stable operation. As a result, brand value has shifted from technical specifications to trust—trust that the system will run reliably, that data will be managed over the long term, and that the company will provide ongoing support.

This transformation has repositioned Homay within the industry. In the past, within the manufacturing paradigm, it was a technologist; in the future, as part of the energy‑ecosystem narrative, it is a builder. This marks not only an evolution of its product portfolio but also a fundamental redefinition of the company’s identity—shifting from “manufacturing” to “connectivity,” and from “single‑point capabilities” to “systems thinking.”

As the new-energy industry transitions from a period of explosive growth to a stage of systematic development, brand boundaries are being redrawn. Rooted in a decade of technological expertise and bridged by comprehensive system solutions, Homay has successfully transitioned from a leading micro-inverter manufacturer to a provider of intelligent energy solutions for all scenarios. This elevation of identity is subtle yet profound. It marks a company’s evolution—from an efficiency‑driven engineer to a systems architect that understands the relationship between energy and everyday life.

VI. Evolution: It Never Stops at the Product Level

Throughout the long lifecycle of new energy, what truly determines a company’s fate is not one or two blockbuster products, but rather its ability to evolve continuously.

Hema’s evolution begins with technology, yet it goes far beyond it. In R&D, it trades long-term investment for certainty; in project execution, it validates reliability through systematic delivery; and in globalization and brand elevation, it builds a sustainable business model grounded in service and trust.

While the industry is still chasing installation‑capacity figures, Homay has already begun to explore a different path to growth—integrating technology into the system and making the system the foundational language of the energy ecosystem. This shift in mindset, from “manufacturing” to “building,” marks corporate maturity and represents a higher‑order competitive advantage.

Today, as the label of “leading micro-inverter manufacturer” gradually fades into the background, a new identity is taking shape— A smart energy solutions provider that integrates power generation, energy storage, grid dispatch, and end-use applications. This means that the story of Homay has transcended the confines of a single product, entering a broader narrative: it is no longer merely a participant in the energy transition, but rather a driver and shaper of it.

Evolution never makes a fuss. It is often quietly embedded in relentless R&D, the iterative fine-tuning of countless projects, and the enduring, trust‑based partnerships that stand the test of time. And when a company, over the course of years, consistently adapts its approach, refines its underlying logic, and expands its horizons—such steady, sustained evolution itself becomes the most compelling testament to growth.